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What is Lead Generation?

In the marketing world, lead generation is the process of making inquiries and sending cold pitches in the hopes of making new customers, or at least bringing in a sale or two. Depending on your niche, whether you operate online or offline, where you’re located and even the time of year during which you’re executing lead generation campaigns, you may find that your success is better or worse than at other times. Traditional methods of lead generation include making phone calls, sending mailed and email correspondence, and even going door to door in order to promote a company’s products and services. There are other methods of generating leads – in fact, over a dozen; and marketing experts recommend that you have a plan in place for at least half of a dozen to be executed at any given time. After all, as the old saying goes: the more lines you cast, the more likely it is you’ll hook a fish.

lead generation programsOne of today’s best methods for lead generations is email. While social media certainly has its place for interaction, correspondence, and quick responses with your customers and prospects, “old-fashioned” email in today’s digital age is most effective for getting your messages to your targeted market. You can use pitch lists that are mass-purchased, but it’s always a better idea to use organic lists – that is, contacts who have reached out to you, or at least have responded positively to your correspondences with them.

So how do you generate leads via email? Well, it’s often as easy as setting up a newsletter and sending it out every month, or even every week. Including information about the latest sales and promotions, as well as coupons and holiday-specific clearances, are all great ways to generate leads.

If you’re interested in lead generation but aren’t sure where to start, or where to go beyond sending out email, consider asking an online marketing company for help via their professional and proven lead generation programs. Today’s online marketing companies specialize in helping with all sorts of advertisement and marketing, including setuping an ad manager account, paid campaigns, organic search campaigns, SEO and SMO, and of course lead generation.