Starting a channel on a video-sharing platform is not difficult. However, even though anyone can start creating content, not everyone does it well. There are a few things to keep in mind when uploading your videos to the streaming platform of your choice.
This article will detail a few essential tips for optimizing your content and generating material that people want to see.
1. Understand the Platform
If you are new to a platform, spend some time getting to know how it works. Each media sharing outlet will have its quirks and tools that you need to become familiar with. You will want to understand how the search algorithm works, suggest additional content, customize your profile, make valuable thumbnails and use the video editor. You might have a good concept for a video, but it’s worthless if no one sees it because you don’t understand how the service works.
2. Start Today
Although there is a lot to learn, you should still start creating content as soon as possible. In the beginning, you will make mistakes, but that is part of the learning process. If you put in the work and start developing your voice, eventually, you can have millions of subscribers like Game Grumps host Dan Avidan. The longer you wait before starting, the longer it will take to generate an audience and produce content that makes you proud.
3. Create a Plan
After you have created a few videos, you should start developing a growth strategy. To do that, you need to ask a few questions such as:
- Who is your audience? If your videos skew towards a certain age or gender, you should be aware of that. If you are in tune with your audience and what they like, you will produce better content.
- Why should anyone watch your videos? Creating something you enjoy is just part of the equation. There’s nothing wrong with making for yourself, but if you want to grow a following, you need to distinguish yourself in some way.
- How often will you publish videos? You must realistically commit to a timeframe and stick to it. If you reliably release a video every week, more people are likely to subscribe to your content. Consistency is just as important as content. Maybe you release an hour-long video once a month or five-minute videos every day. It’s up to you but stick to a schedule.
4. Publish Consistently
In the beginning, the easiest way to grow your audience is to find a topic and stick to it. Going too broad and trying to please everyone will appeal to no one, so find a niche and make that your primary focus. It’s ok to branch off into other topics after you have built a small audience, but at first, keep the content as specific as possible. You can always expand in the future.
Developing a streaming presence can be fun, lucrative and creatively satisfying, but you have to find a way to stand out. It’s best to dive right in and start making content, so invest in some audio equipment and start producing today.